As the UAE enters its busiest travel window of the year—from Christmas getaways to New Year's staycations—the short-term rental market is facing unprecedented pressure to deliver seamless, five-star guest experiences. Katherine Read, founder of the Short Stay Circle, joins presenter Tim Elliott on Morning Drive to discuss how operators are juggling surging demand with the complexities of pricing, tech, and compliance. Katherine shares insights into why trust and collaboration have become the industry's most valuable currencies during peak season and how the market is evolving to cater to a new wave of "Dubai curious" summer travelers.